Retail stores aren’t the only businesses that benefit from merchandising. Company booths at conferences, school events/rallies and even doctors’ offices can benefit from using merchandising accessories atop sign stands and stanchions.
Conference Booths
This may seem like a no-brainer, but you’d be surprised to know how many companies set up conference booths without branded offerings to help keep them front of mind even after the conference is through. Fill stanchion merchandising accessories, like dumper bins, with branded notepads, pens, items specific to your company or, at the very least, business cards or pamphlets. People will grab up all of the information and company booty they can, especially if it’s easily accessible, thereby bringing your brand home with them.
School Events/Rallies
Whether students are matriculating into university and deciding upon extra-curricular activities or the school has organized a special event, merchandising bowls and bins integrated on your line management systems can really add to the experience. Keep sign-up materials and trinkets by each extra-curricular group or club so students have something to walk away with; think lanyards, pins, pens, bumper stickers and the like. Students may be more likely to join a club or activity if they’ve got something physical to remember it by. The same principle applies to school rallies—involved students love to promote that which they wholeheartedly support. Offering free promotion tools, like the above mentioned, will help to create even more event buzz.
Doctors’ Offices
Using merchandising accessories in this way never really entered my mind until a recent dental appointment. I love my dentist and his entire staff, so much that I’m constantly recommending his office to friends, coworkers and family. On the way out of my last appointment, I noticed a new addition; the stanchions by the checkout desk now had dumper bins on top, holding recommendation postcards. I happily grabbed a pile and at least two friends now have a brand new dentist. Not only was this use of merchandising bowls helpful for me, they also help to grow my dentist’s practice.
The possibilities of turning your line management systems into merchandising tools are limited only by your imagination. Feel free to call us at 888.404.7892 to learn more today!