The Dukes of Hazzard was a popular television series that aired for 6 years in the early 80s. The show followed Luke and Bo Duke, and their cousin Daisy, as they sought out trouble in the fictional Hazzard County.
For those of you who were never acquainted with the Georgia family, we’re going to tell you a little bit about them, to show you why we were so excited to work with the “Home of all Things Hazzard,” called Cooter’s Place.
The Hazzard County headquarters is named after Cooter Davenport, the town mechanic in The Dukes of Hazzard television series, and Ben Jones, the man who played Cooter, is the man who runs Cooter’s Place. At its two locations in Tennessee, the museum offers Hazzard fans a place to celebrate what many consider to be a legendary fictional family.
One of the permanent fixtures in the show was the General Lee – the bright orange 1969 Dodge Charger that Bo, Luke, and Daisy often cruised through town in. The car is now stationed at Cooter’s place, seen in the picture below.
When they contacted us, we knew working with them would be a rootin’ tootin’ good time! Check out the belts we put together to protect and complement old General Lee!
The belts look great around the car because they complement the color and keep the area protected, but they also provide a special touch that plain belts just can’t deliver. People will notice the belts, see “Cooter’s Place” again, and hopefully the name will stick for some time to come. That’s the idea at least, and we believe it’s a technique untapped across industry lines.
If you’re interested in branding opportunities like those used by Cooter’s place, call LineLogic today!