Virtual Assistant technology has been around for a couple of years now. Only recently, however, has it been implemented in non-trial capacities. Namely, the technology has been used in airports to increase wayfinding and help inform passengers about security processes.
When Tensator launched the first live virtual assistant in London Luton airport, company executives were aware of its branding capabilities, but no one had taken a stab at it yet. Until now.
On September 6, Tensator announced that Rookie USA, a Manhattan-based children’s sportswear store, would be using a virtual Carmelo Anthony at their flagship location in Manhattan.
The virtual NBA superstar is only part of their unique retail concept which features things like the “Hero’s Corner,” a place where kids can compare their footprints to those of their favorite athletes. The 6’8″ Carmelo also invites them to experience the iPad bar, use the interactive touch screens located throughout the store, and shoot hoops at a virtual basketball court.
“Because the Tensator Virtual Assistant is completely customizable there is no limit to the kind of marketing, or in-store experience that can be created to increase traffic, boost sales, inform customers about promotions, and generate excitement, all while building brand awareness,” says Bill Vetter, Senior Vice President and General Manager at Tensator.
If virtual assistant technology is something you’re interested in, get in touch with us, and we can discuss your options.