Back in December we covered a story about an unruly crowd of sneaker shoppers in Alabama. As is common with these highly coveted kicks, Nike only releases a small number in an effort to create hype. In Alabama, 100 sneaker heads stood waiting outside a small retailer to grab one of 36 wrist bands that… Read More
There’s nothing more important than how your customers feel as they leave your store. It will inform what they tell their friends, if and when they come back, and how often they choose to return. Their most lasting impression comes at checkout. Not only their experience with the cashier, but their experience waiting in line… Read More
It’s been close to 10 years since Michael Jordan played in the NBA, but the brand born and bred by nike is far from retirement. Air Jordan sneakers are infamous for the hype, high price, and high demand surrounding them. No matter how slightly they tweak the shoes, people will pay, and they will wait… Read More
Hello Gorgeous is the largest Salon & Spa in New Jersey, and it’s more than just a place to get your hair and nails done. Whether it’s runway shows, food drives, or visits from Santa, the staff at Hello Gorgeous is always busy with a special event. Last month, Natalie Foxhill, the Marketing & Promotions… Read More
1.) Long Lines This may seem obvious, but when we say “long lines” we mean physical length, not wait time. While wait time is important, studies show that waiting customers will overwhelmingly choose a short, slow line over a fast, long line. Unified queues are the only certain solution for this complaint. 2.) Being Unoccupied… Read More
It’s that time of year again. The weather’s getting colder (where we are at least), the decorations are up, and people are out shopping. We survived Black Friday, but we’ve still got the holidays to get through. Day-after Christmas sales, returns, and last minute shoppers will soon be flooding retail outlets across the country. Do… Read More
Last year during the holidays, the Wall Street Journal published a wonderful Infographic called “The Science of Lines: What’s Really Happening at Checkout.” It deals with queueing theory, and people’s perceptions about waiting in line. It’s loaded with useful information, and since we missed it last year, we thought we’d share it with you now…. Read More
It’s the day before Thanksgiving. Two days to go until Black Friday. While many of us will hit the bars tonight, many others will hit their beds, seeking one last night of solid rest before they tackle the stores late Thursday night and early Friday morning. Some have actually begun staking their posts already. Things… Read More
Over the last few years, online shopping has begun posing a significant threat to brick and mortar retail stores. According to a study cited in the Wall Street Journal, about 33 percent of Americans in 2010 said they planned to shop online during the holiday season, while in 2011, that number rose to nearly 50… Read More
A recent article from MarketWatch cites research that shows waiting in line has recently become a sort of fad. The article referred to it as a “new approach to shopping” and labeled the phenomenon “queue chic,” stating that time wasted in line is companionship gained. “Those who study consumer trends say that the shared experience… Read More