Photo - JAX International Airport Website
I’ve been doing quite a bit of traveling as of late. I’m not typically one to pay close attention to queue management systems but when navigating through a crowd in a busy terminal, they take on a renewed, unforeseen importance. This is especially true when I am rushing to find the correct airline for check-in.
Upon entering an airport, there are countless airlines to choose from, but only one of them has your scheduled itinerary. I was pleased as punch to see the airline I was flying with right off the bat; not from a sign but from the logo branded retractable belts running between each of their stanchions. Branded queue management systems remove any sense of doubt in fast-paced, rushed atmospheres, like an airport, keeping customers headed in the right direction.
The power of the branded stanchions stuck with me, albeit subconsciously, throughout my trip. I didn’t realize what an impact they made until I happened upon retractable belts without branded tape. It felt to me as if these stanchions were cast out and forgotten by the airline, instead of carrying its brand through the entire experience. Other airlines had their branded stanchions in place, even at the gate.
Between the two tactics—use of visual branding throughout the airport versus “giving up” halfway through—the former lends a much more positive experience. So much in fact that I will seriously consider flying with them in the future, over the other, seemingly lackadaisical airline.
The Takeaway?
You can differentiate your company from your competition in a very positive way by visual branding, even down to the line management systems used. Take every opportunity to give customers and clients a professional, memorable experience. Details like these will keep your company and brand ahead of the competition and on the forefront of the customers’ mind.